Steve McCormick, CEO of Borden Dairy Company, said: “Borden Dairy is pleased to partner with the USTA to help promote healthy habits and active lifestyles in children of all ages. Together, we hope to illustrate the important role high-quality, nutritious milk and tennis can have in raising happy, healthy kids.”
As part of the agreement, Borden will promote youth tennis through in-store retail promotions and on in-school milk packaging. Additionally, Borden has signage at the 2011 US Open, which began in August.
Borden Dairy Company
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