Christmas 2011 saw an 8% increase in volume compared to the previous festive season and a 36% sales increase in December from November, bringing incremental growth to the category and extending the soft drink usage occasion.
This year, 350,000 500ml Bottlegreen bottles will feature a bold flash with ‘Enjoy Hot’ and ‘Enjoy Hot or cold’ on spiced berry and ginger & lemongrass flavours respectively.
Simon Speers, MD of Bottlegreen Drinks Company, said: “Our ‘Enjoy Hot’ proposition has been going from strength to strength, with warm cordials now an established trend. As many of our competitors are following in our footsteps, it’s encouraging to see more people opting for hot beverages that are full of flavour, not caffeine, and offer a great non-alcoholic soft drink for get-togethers and Christmas parties.”
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