Martin Kelly, president and CEO of Boylan, said: “The Atlanta market certainly has a rich soft drink heritage, and we hope to capitalise on that awareness.
“At the same time, consumers in this area have demonstrated a taste for ‘better’ products, like craft beers, artisanal breads and super premium ice creams. We hope to capitalise on both trends, and develop a market for full flavoured, hand crafted sodas here.
“While the beverage giants, like the one on North Avenue in Atlanta, are great at mass production, global marketing and creating and acquiring new products, we are totally focused on sharing our excitement about the super-premium soft drink category, and the opportunity to satisfy discerning consumers with our bold, flavourful sodas.”
Source: Boylan Bottling Company
© FoodBev Media Ltd 2024