With over 48% market share, FLA is the largest domestic spirits producer in Colombia. Both FLA and ILV are state-owned entities whose revenues make up a significant portion of their respective state government revenues.
These programmes were implemented in late 2010. Since then approximately 100 million authentic bottles of spirits have been protected. Field inspection equipment has been provided to inspectors across the country to help identify and investigate suspect products in the market.
Over 10% of the 300 retail outlets inspected have resulted in discovery of counterfeit products leading to multiple investigations and eventually arrests. During this time frame, FLA enjoyed an increase in sales of over 10%.
With nearly 1,300 police and government tax inspectors trained in authentic product verification across Colombia, the programme has started to impact the counterfeit problem which had reached over 50% of spirits offered for sale in some areas. The authorities now have a definitive test and are making progress with indictments and arrests of counterfeiters.
Source: Authentix
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