The Urgent Company-owned ice cream brands Brave Robot and Coolhaus have partnered to launch a new range of animal-free ice cream sandwiches.
Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are available in two flavours: chocolate chip cookie dough and mint chocolate chip.
The chocolate chip cookie dough flavour features a creamy vanilla animal-free ice cream, cookie dough and chocolate pieces, sandwiched between two chocolate chip cookies. Meanwhile, the mint chocolate chip variant is made with creamy mint animal-free ice cream with chocolate pieces.
“The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, CEO and co-founder of The Urgent Company. “When we brought these companies together, we envisioned our missions coming together, too. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.”
Natasha Case, founder of Coolhaus, added: “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.”
Made with Perfect Day’s cow-free milk protein, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are available to purchase at Kroger’s stores nationwide.
The ice creams are sold in two varieties at $7.99 per pack of three sandwiches. Each sandwich contains 290 calories and is lactose-free, hormone-free and cruelty-free.
Late last year, The Urgent Company acquired Coolhaus, announcing plans to turn it into an animal-free brand.
© FoodBev Media Ltd 2023
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.