Bravura has been created by Lisa Gawthorne and Karl Morris, who have long track records with Panda Licorice and an understanding of the brand and the market place.
Gawthorne has worked with the Panda brand for six years (at Cedar Health, BioStat, Inverness and most recently BBI), building on her confectionery experience that has seen her handle Vimto confectionery and Chewits.
Morris joins Bravura from BBI, where he held the position of sales director of BBI Healthcare, which included Panda Licorice for the past two years.
Due to strategic differences with BBI (which is focused on healthcare), Panda Licorice was looking for an alternative distribution partner. As the liquorice category continues to expand, Panda Licorice needed specific help to deliver on its ambitious future growth targets.
With this in mind, Gawthorne joined the Finnish business in January this year as international marketing manager in order to become fully immersed in the business and expand into US and Canadian markets. She went on to form Bravura Foods Ltd, which will focus on distribution of Panda Licorice, and has since been joined by Morris.
Source: Bravura
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