Brisk Iced Tea, which is part of the Pepsi Lipton Tea Partnership, joins fellow beverage brands Diet Mountain Dew and Starbucks, which also passed the $1bn mark in 2011. This brings PepsiCo’s portfolio of billion-dollar food and beverage brands to 22.
“Creativity and authenticity are central to all that we do at Brisk,” said Mary Barnard, vice president, Pepsi Lipton Tea Partnership. “These core values have driven innovative marketing programs that have allowed us to share inventive content with our growing community.”
Source: PepsiCo
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