Waitrose reports that British rapeseed is the fastest growing oil in its entire range.
Sales of rapeseed oil are up 26% year on year – in volume. In comparison olive oils are up 1.6%, according to the supermarket. Waitrose grocery buyer Carla Smith, said: “Rapeseed oil is rising in popularity for two reasons.
“Rapeseed oil is a healthier choice. It has half the saturated fat of olive oil and contains a good balance of omega 3, 6 and 9 fatty acids. We expect its popularity to increase further as consumers are kick-starting the new year with healthy diets.”
Source: Waitrose
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