The music activation is being supported by a TV and digital campaign as well as in-store promotions. Consumers will be encouraged to text unique codes found on Pepsi, Pepsi Max and Diet Pepsi packs for a chance of winning the handset. Alternatively, they can enter their codes online.
Pepsi brand manager at Britvic, Chris Owen, said: “Pepsi has long been established as having links with some of the biggest names in music. We’re constantly looking at new and engaging ways to reach consumers, bringing music to them through different media and bringing the Pepsi Max brand to life. The Nokia 5800 is such a desirable handset, and Comes With Music is the ideal way for our consumers to source their favourite tracks. The TV advertising and in-store activation will help to drive awareness of the promotion to drive sales and profit opportunities for our customers.”
Ahmed Abdel-Karim, marketing manager at PepsiCo, said: “Pepsi has a strong heritage in music both in the UK and globally. We’re delighted with our partnership with Nokia, which aims at adding value to our consumers’ music experiences.”
Source: Britvic
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