Each pilot has been designed to meet a bespoke customer need and is hoped will drive engagement, brand recognition, sales and ultimately, add value for leisure outlets.
The pilots include a branded jukebox, an on-bar digital display unit and an interactive QR code scanner.
“These pilots represent an industry first for soft drinks and form part of a wider strategic piece of activity bespoke to the leisure channel, which aims to deliver an added-value, premium experience and create a step-change in consumers’ perceptions of Pepsi and Pepsi Max on dispense,” said Andrew Boyd, commercial director for leisure at Britvic. “Each pilot aims to engage consumers in a different way and we are conducting rigorous testing, before, during and at the end of each pilot, to ensure that we capture a cross-section of feedback and sales results.
“We hope to use these as a platform for best practice and, ultimately, to shape the future of Pepsi brand engagement in outlet, helping to drive venue footfall and consumer dwell time.”
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