Britvic is expanding its ‘Tango Editions’ range with the limited-edition launch of Tango Mango, a new mango-flavoured take on its popular soda.
Britvic says it developed the latest variant to tap into increasing consumer demand for mango-flavoured soft drinks.
Tango Mango is the latest sugar-free innovation from Britvic, showcasing the company’s dedication to BFY reformulation. According to Britvic, this commitment has resulted in its entire global drinks portfolio containing an average of 22 calories per 250ml serving.
Ben Parker, retail commercial director for Britvic Great Britain, said: “Our next big flavour launch, Tango Mango, drives appeal among new and existing Tango fans, generating additional sales opportunities for retailers. We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand.”
Parker continued: “In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers. Innovating in the fruit-flavoured carbonates category will always be important to Tango – with new and exciting sugar-free flavours, which play on the brand’s bold, fun tone and personality, helping to increase consumer purchases.”
According to research provided by Britvic, the two previous ‘Tango Editions’ flavours – Paradise Punch and Berry Peachy – were the number one flavoured fruit carbonate NPDs of 2022 and 2023.
Tango Mango will launch into major retailers nationwide from February. Available for 12 months, the drinks will come in various sizes and pack formats.
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