Brown-Forman’s business in France has grown depletions at a double-digit annual rate since 2005. France will join the US, Germany, Australia, Poland, Mexico, China, South Korea, Brazil, the Czech Republic and Taiwan as countries where Brown-Forman has fully owned sales and marketing operations.
Brown-Forman’s arrangement with current distributor Bacardi Martini France will conclude in December of 2013.
Mark McCallum, Brown-Forman president, said: “Brown-Forman has had a long and successful relationship with Bacardi Martini France and we thank them for their valued contributions on our behalf in France.
“France is the world’s third largest whiskey market and our Jack Daniel’s trademark has been enjoying significant growth as French consumers evolve their whiskey preference from scotch to American whiskey.
“We believe that establishing our own distribution company in France will further the growth of the Jack Daniel’s trademark and, additionally, support the development of our broader premium brand portfolio in this important market.”
Source: Brown-Forman
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