Olympic triathlete champions Alistair and Jonathan Brownlee have been announced as the new ambassadors for Half & Half, Warburtons’ range of bread that blends 50% white flour and 50% whole grain flour.
This is part of a marketing campaign that includes a programme of PR and social media to capitalise on the Brownlee brothers partnership.
As Halloween is a significant part of the autumn season, Warburtons has introduced new Halloween packaging across key SKUs as part of the campaign. This includes Half & Half Toastie and Medium, Half & Half Rolls and Half and Half Wraps.
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