The Bud Light Vented Can has launched exclusively in Kentucky, US, with a national rollout planned for later this year.
After opening the mouth of the can, consumers give the tab an extra push to activate the vent underneath. This action releases additional air to flow into the can, creating a smoother pour with less ‘glug’.
“The great thing about our new Vented Can is that it’s activated by a common skill among beer drinkers: opening a can of Bud Light,” said Rob McCarthy, vice president of Bud Light. “With just an extra push on the tab, beer drinkers can unlock the smoothest drinking experience in the world.”
The Anheuser-Busch Global and North American Innovation Groups have been developing the Bud Light Vented Can for more than two years, to ensure the self-contained vent mechanism created a better can drinking experience that was also easy to use.
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