As a result of the Latin America beverage agreement, PepsiCo will now become the largest soft drink provider for Burger King restaurants in these markets.
“We’re excited to expand our relationship with PepsiCo in the region,” said Jose Tomas, president, Latin America and the Caribbean, BKC. “This partnership will bring PepsiCo’s product line-up to nearly 90% of our markets and will allow us to further leverage PepsiCo’s brand power, extensive food and snack business and promotional partners across Latin America and the Caribbean.”
“We’re pleased to extend our reach with Burger King restaurants across this strategic region and we’re particularly proud of working together in PepsiCo’s priority markets such as Brazil and Mexico,” said Luis Montoya, president, Latin America beverages, PepsiCo.
Source: PepsiCo
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