As an ‘Official Corporate Partner’ of the NCAA, the Burger King brand will join forces to connect with fans through a year-round marketing programme, with sponsorships of all 89 college sports championships, including the NCAA Men’s Final Four.
“By partnering with the NCAA, we will join in the brand’s commitment to education and college athletics, creating a national and local marketing platform that truly connects our two iconic brands with the fans that love them,” said Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide. “We are inspiringly passionate about great food and quality service. The goal is to embed the Burger King brand in the fan excitement surrounding NCAA March Madness championship and the other 89 NCAA championships.”
Source: Burger King Worldwide
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