The deal, in association with Naxicap Partners, a private equity firm in France and a minority shareholder in the joint venture, is to aggressively develop and expand the Burger King brand presence in France.
Under the terms of the partnership, the joint venture has signed a long-term master franchise and development agreement which includes sub-franchise rights for all of France. The joint venture’s initial plans include the establishment of Burger King restaurants across the country and the creation of more than 1,200 new job opportunities in the first year.
“France is one of the largest quick service restaurant markets in Europe and we have been waiting to find the perfect partner that shares our dream of growing our brand here in the right way,” said José Cil, president Europe, Middle East and Africa, BKW. “We found that with Olivier Bertrand and his restaurant group and team.”
Source: Burger King
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