The Guardian’s judges felt that Cafédirect’s ‘commitment to reinvesting in the communities where it operates’ stood out, commenting that ‘Cafédirect’s producer partnership programme is truly integrated into the business and not merely an add-on’.
Wolfgang Weinmann, head of strategic development at Cafédirect, said: “To be recognised at the Guardian Sustainable Business Awards is fantastic, and we’re really proud to be recognised among such inspiring examples of leadership in this field. For a small company, we aim to set a big example, demonstrating that business can be run differently and our direct partnership model ensures that everyone involved benefits and has a say.”
Source: Cafédirect
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