Offered as a premium coffee pod option in Tesco, the partnership will enable CaféPod to grow its customer base, expand revenues and drive the brand forward as a leader in the emerging coffee capsules market.
2013-2014 was a strong year for CaféPod, as the brand secured listings with Waitrose, Amazon and Ocado. CaféPod’s turnover is forecast to increase by in excess of 400% year-on-year.
“We’re excited about the new Tesco listing as it will allow people across the country to buy our high quality coffee as part of the weekly shop,” said founder Peter Grainger, “and we’re confident that the £1.5m in retail sales generated in the next 12 months from this deal will allow our business to grow and expand throughout the year.”
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