Cake Angels will become the first home-baking brand to launch a range of cake decoration melts into the UK retail sector when it launches its new Melts product line at the beginning of June.
Launching in supermarket chains Asda and Sainsbury’s, the range will be available in chocolate, white, and pink varieties with a recommended retail price of £1.99 for each 200g tub. The Melts are free from artificial colours, flavours and hydrogenated fats, and can be melted down for use as a coating, covering or decoration in a wide variety of baking applications.
Its introduction falls in line with the trend towards coating and food and baking items, Cake Angels said, and follows growth of icing products as a share of the home baking market to 21%.
Cake Angels commercial controller Alexandra Balzaretti said: “Our aim is to provide customers with exciting, on-trend products that inspire them to get imaginative. We expect our Chocolate, White and Pink Melts to be a huge hit with all levels of bakers, giving them all the opportunity to showcase their own creative flair.”
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