Wales-based Calypso Soft Drinks has re-designed its Fairtrade Pure Juice range to commemorate the 20th anniversary of the Fairtrade mark in the UK.
The new packs offer a highly visual, brightly coloured and bold design, which was created to stand out and appeal to a wide consumer audience. Appearing across a range of Calypso Fairtrade Pure Juice pack formats, including 500ml bottles, 200ml cartons and 85ml cuplets, the new products are available through independent retailers and foodservice channels.
Calypso, which is owned by Cott Beverages, was the first soft drinks company to gain accreditation with the Fairtrade Foundation in 2001.
Michele Davies, Calypso marketing manager, said: “We will be supporting the Foundation’s theme of ‘choose products to change lives’ – its all about consumers having the power to change the world every day by buying Fairtrade products. With one simple choice, farmers all over the world get a better deal and have a better, fairer life as a result.”
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