Appleton, in addition to the Wray & Nephew and Coruba Rum brands, was acquired by Gruppo Campari in December 2012 as part of the company’s purchase of the Jamaican company Lascelles deMercado & Co Limited.
Currently Gruppo Campari’s owned distribution of the Lascelles deMercado Brand portfolio is limited to Jamaica and the UK Looking forward Campari is poised to benefit significantly from taking distribution in other key markets.
Campari agreed to pay $20m to Kobrand Corporation for the buy-back of the Appleton Rum portfolio distribution rights in the US.
Source: Campari-Milano
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