The survey – organised by the Reputation Institute and the Boston College Center for Corporate Citizenship – asked Americans to determine which companies have earned the strongest levels of trust, admiration, respect and good feeling. Campbell also ranked second in last year’s survey.
“Campbell has earned its reputation and created brand equity for more than a century,” said David Stangis, vice president corporate social responsibility. “This recognition is a testament to the increased focus we now place on corporate responsibility, governance and creating an extraordinary workplace, and it certainly reflects the trust consumers have placed in the Campbell’s brand through the years. One of our seven areas of strategic focus is on advancing a powerful commitment to sustainability and corporate social responsibility.”
In a related review of more than 200 company CSR programmes, Campbell ranked 9th with a rating of 75.26, placing the company in the Excellent/Top Tier of all companies surveyed. Scores were based upon workplace, citizenship and governance statements.
Campbell was ranked 2nd in the 2008 rankings behind Google. The Walt Disney Company topped this year’s ranking.
“Our 10-year goal is to be the leading company in this survey and among the top 10 in each annual survey,” said Stangis.
Long active in the communities where it operates, Campbell is committed to neighbourhood revitalisation efforts, job training initiatives and projects designed to benefit youth, such as after-school and summer programmes in its hometown, Camden NJ, and beyond.
Support is provided primarily through the Campbell Soup Foundation, the company’s philanthropic arm. The company is also completing a $90m expansion of its world headquarters and plans to help develop an office park adjacent to its campus to attract new businesses to the city.
Source: Campbell Soup Company
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