Campbell’s Go soups, the company’s first soups packaged in flexible, stand-up pouches in the US, received a Silver award for innovative packaging.
The packaging was designed to complement the new soups, featuring greater surface area than traditional soup packages and commanding attention with eye-catching graphics and humour.
Pepperidge Farm’s packaging team was honoured for a second consecutive year by the DuPont Awards. This year, the company received a Silver award for adding a Seal Tab re-close feature to its Pepperidge Farm Baked Naturals Cracker Chips bag.
Created in collaboration with Sonoco Flexibles, this development was based on consumer insights that pointed to a key need: flexible packages typically lack convenient re-close features.
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