The organisation predicts that products aimed at consumer health, particularly in relation to weight management and calorie control will be one of the dominant trends driving the sector in 2013 and beyond. The other key issue will be sustainability, and in particular, controlling water usage and water conservation, according to the company.
Steven Walker, the director general of Campden BRI, said: “Health and well-being has been a significant driver in recent years but this will gain momentum in 2013 as the focus shifts to calorie control and weight management.
“Just over a quarter of adults (26% of men and women aged 16 or over) were classified as obese in 2010 and over 50% of adults are predicted to become obese by 2050 with average intakes of saturated fat in the UK currently exceeding public health recommendations by around 20%.
“It is, however, a complex issue with no universal remedy; but in the next 12 to 18 months, we will see increased pressure on food manufacturers to address the problem. While portion control has been suggested as a potential solution, it’s unlikely to be an acceptable solution for all consumers. Instead, there will be increased emphasis on product reformulation to reduce calories by cutting saturated fat and sugar levels.”
The other dominant trend Campden BRI predicts in 2013 is the adoption of water efficiency best practice as the food and drink industry works to reduce its environmental impact.
Source: Campden BRI
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