The Carlsberg Group has agreed to acquire the Wernesgrüner Brewery in Saxony, Germany, from Bitburger Braugruppe for an undisclosed sum.
The traditional German Wernesgrüner beer brand is also included in the deal and is expected to strengthen Carlsberg’s market position in its ‘core regions’ of northern and eastern Germany.
Located in the Vogtland region of Saxony, the Wernesgrüner Brewery is said to be a ‘modern and efficient brewery’ with a production capacity of approximately 1 million hectolitres; in 2019, the brewery generated €31 million in revenue at roughly half that volume.
Carlsberg claims that the addition of the brewery to its supply chain network will increase efficiency and flexibility in production and logistics for its German business.
“The acquisition of the Wernesgrüner Brewery will strengthen our position in our core regions of northern and eastern Germany,” said Carlsberg CEO, Cees ’t Hart.
“We will be able to offer a stronger portfolio to our customers, and the acquisition will bring considerable benefits in both production and logistics.”
Subject to competition clearance, the transaction is expected to complete on 1 January 2021.
Earlier this month, it was announced that the merger between Carlsberg UK and Marston’s to form Carlsberg Marston’s Brewing Company had been given the go-ahead by the Competition and Markets Authority.
© FoodBev Media Ltd 2021
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