One lucky fan will also have the chance to present the Carlsberg Man of the Match Award to the winning player at the Final of next summer’s tournament.
Although the tournament in Poland and Ukraine is already a sell-out, the Carlsberg Fan Challenge will give supporters the opportunity to win tickets to group games and Carlsberg UEFA Euro 2012 merchandise through monthly competitions.
The campaign is centred on Facebook and will later on be supported by TV and outdoor advertising, on-pack designations and point of sale material.
As the tournament gets closer, participants will start to battle it out to win the chance to present the Carlsberg Man of the Match Award at the UEFA Euro 2012 Final. The challenges will require a mix of football knowledge and passion for the UEFA Euro tournament. Successful entries will also reflect Carlsberg’s commitment to responsible behaviour.
Source: Carlsberg
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