The new as runs on large and small screens across the UK from this month.
Directed by Tarsem, the new Carte Noire Instinct ad features a spectacularly choreographed battle between the world of ice and the world of fire, until finally the two elements meet to create a deep and intense coffee experience.
Supported by a £1.3m UK marketing investment in 2013, the ad launches on TV and VOD alongside top TV shows including Coronation Street, Emmerdale and Midsomer Murders, as well as in Vue cinemas and at pop-up events by Pearl and Dean. The campaign will also include POS and social media activity.
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Melissa Neild, senior brand manager, said: “We believe this new ad for Carte Noire Instinct is a revolution not only for the brand, but also for the coffee category as a whole, showcasing the roasting process that helps give Carte Noire Instinct its premium quality. We’ve never produced an ad so epic and cinematic in style, and we think it will generate real excitement about theCarte Noire Instinct among UK consumers.”
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