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Mondelēz-owned brands Oreo and Sour Patch Kids have partnered for the release of the Oreo's 'first-ever' sour cookie. The cookies resemble Oreo Golden Cookies but instead contain Sour Patch Kids' flavours with colourful bits. The creme filling features multi-coloured sour sugar, giving a sweet and sour taste.
Grace Howard, Sour Patch Kids' innovation brand manager, said: “The opportunity to partner with our friends at the Oreo brand to create a mischievous twist on a classic cookie was one we just couldn’t pass up. We are both so excited to see the fan reaction to this sour-then-sweet limited-edition cookie." Oreo Sour Patch Kids cookies will be available for a limited time at US retailers nationwide on 6 May.
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