To mark the 50th anniversary of UK based Ben Shaws first packaging soft drinks in cans in 1959, The Individual Agency ha... Read more
While beer consumption slows in the recession, with many consumers switching to cheaper brands or simply drinking less,... Read more
Sunny Delight Beverages Co and First Flavor have teamed up to create an interactive and intimate "sensory marketing" exp... Read more
Grolsch has introduced the new 'Cool meter' on its cans in the Netherlands, using a recently developed thermochromic ink... Read more
The clinically researched immune health supplement EpiCor is the key ingredient in a new liquid nutrition product called... Read more
Jens Haeffner decided to launch AiQA in Austria with varying formulations for men, women and children. Claire Phoenix in... Read more
Pacific Natural Foods, one of the fastest growing brands in the non-dairy category (excluding soy and rice), has added A... Read more
Everpure, a US foodservice industry supplier of commercial water treatment products, has launched Smart Office Water, a... Read more
Out to help those looking for a quick relaxation fix, a new drink from Canada offers ‘an acupuncture session’ in every c... Read more
The UK’s fastest growing energy drink, Relentless, is set to revolutionise the soft drinks category with the launch of a... Read more
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