Cécile Béliot becomes Bel Group CEO

Cécile Béliot has assumed the role of Bel Group chief executive officer, following the decision to separate the roles of chairman and CEO.

The separation of the functions will enable Bel Group to develop in three areas of healthy snacking. Meanwhile, the company’s former CEO, Antoine Fiévet, has had his mandate renewed as chairman of the board. 

In Béliot’s new role as CEO, she will be responsible for executing the company’s vision and managing its strategy and performance. 

Prior to Bel Group, Béliot worked at Danone, where she held roles as managing director and general manager for Danone Waters in France and the Benelux region.

Fiévet said: “These four years of close and effective collaboration with Cécile Béliot have fostered a real relationship of trust. In a world that is becoming increasingly complex, I am deeply convinced that the continuation of our project requires the establishment of a complementary duo at the head of the company.”

He continued: “The Bel Group, with its portfolio of iconic and popular brands, which was recently expanded with the completion of the acquisition of MOM (Pom’Potes/GoGo squeeZ, Materne, Mont-Blanc, etc) has many assets to establish itself as the leader in healthy snacking. Cécile is the leader that the group needs to deploy its strategy, innovate and accelerate the sustainable growth project that we are developing for Bel, with all our partners.”