Revenue for the six month period ended 30 June 2009 was $2.1m versus $1.5m for the same period in the previous year, an increase of 39.4%.
The company recorded a net loss of $1.4m for the three month period ended 30 June 2009 versus $916,000 for the same period last year.
Stephen C Haley, chairman and chief executive officer, said: “reorders continue to grow as Celsius is getting more traction in our key retailers. All of the progress made this quarter is not reflected in the financial results. The year over year revenue picture is especially clouded by the large international order we shipped in the same quarter last year.”
He continued: “We expect that much of the ground work laid in the first half of this year will now start to be reflected in the revenue in the second half. Retailer acceptance is growing and we soon will launch a substantial marketing push to build consumer awareness.”
“Operationally,” Haley said, “we used the second quarter to fine tune much of the creative elements of our marketing plan in areas with strong distribution.
The objective was to test various concepts and types of media with real consumers and retailers. We have methodically enhanced our margins and packaging. All part of the foundation that we have been putting in place before moving into the growth phase of our young company’s evolution.”
Source: Celsius Holdings Inc
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