Smash! Brands, the commercialisation unit of GBS Growth Partners, will assist the company in building its distributor and retailer network. Their initial focus will be on the California and Texas (US) markets, and will eventually expand into other major markets across the US.
Smash! Brands specialty is driving brand availability across channels. In the past, they have worked with brands such as Coca-Cola, Cinnabon and Honest Tea and more recently with Wolfgang Puck RTD Coffee, Rebootizer and Hangover Joe’s.
Source: Celsius Holdings
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