The deal has the potential to double the size of Charlie’s Group Australia, which had sales of $7m in the year to 30 June 2010 and contributed $1.8m in Ebitda.
Spearheading the range is Charlie’s Old Fashioned Lemonade. It is supported by a further 10 Charlie’s products, eight of which will be available in 750 Coles supermarkets across Australia from early November 2010.
Charlie’s expects to squeeze around four million extra lemons every year just to meet the Quencher demand.
Source: Charlie’s Group
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