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Bottled water consumption rose by 9% in China during 2014, according to a new report from industry consultant Zenith International.
Consumption increased to 69bn litres, with the market’s value growing 91% since 2010 to reach $22bn in 2014. The leading brands, Zenith International claimed, are Nongfu Spring, Master Kong from Ting Hsin, Wahaha, C’estbon from Hua Run, and Ganten. There are, it added, significant differences between each region and the market is highly fragmented.
“China’s bottled water market is complex, with consumption habits varying by province,” explained Zenith market intelligence director Esther Renfrew. “Regional companies are showing great success by providing bespoke services to meet the needs of local consumers, whereas national companies thrive where brand names are trusted.”
The company’s other findings on the Chinese bottled water market includes that consumption per person reached 50 litres in 2014, well ahead of the Asia-Pacific average of 32 litres. This also represents an increase of 19 litres on figures for 2010.
Bulk water remains the dominant pack format, while mid-size packaging varying from 2.1 litres to 10 litres in size has doubled its volume share since 2010. The sector is forecast to expand by a further 58% by 2019.
The findings have been published in its 2015 Zenith Report on China Bottled Water.
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