Tate & Lyle has launched Claria Functional Clean-Label Starches. The Claria line provides similar functionality to modified food starch with the added benefits of a clean taste and clean label.
Claria Functional Clean-Label Starches enable manufacturers to meet increasing consumer demand for simpler ingredient lists. This trend is supported by the fact that nearly 25% of new product launches globally were positioned as label-friendly in 2013 (Innova Market Insights).
“Tate & Lyle recognised the need for a high-performing starch with similar functionality to a modified starch with all the benefits of a clean label,” said Esther Van Onselen, global marketing category director, texturants and convenience foods at Tate & Lyle. “Although consumers demand simpler ingredient labels, taste and product experience are still primary drivers. The Claria line helps provide a solution to address both of these needs.”
Internal colourimetric and sensory testing has demonstrated that the Claria line has a neutral flavour profile and colour that’s comparable to modified starches. This facilitates their incorporation in food categories that have historically had limited options with functional clean-label starches.
The patent-pending technology of the Claria line enables tolerance to shear, heat and acid, even under extreme conditions such as ultra-high-temperatures (UHT) and homogenisation. It also demonstrates high thickening efficiency and texture consistency over time.
“Tate & Lyle’s technology is unique in the marketplace because it enables the use of a simple ‘starch’ label and similar performance to modified starches, with a clean taste and neutral colour,” said Werner Barbosa, platform leader, texturants at Tate & Lyle. “The technical and scientific advancement lies in Tate & Lyle’s proprietary processing, which allows the Claria starch granules to remain intact throughout different processing conditions.”
The full line includes three products that have different levels of process tolerance:
“We have a world-class team of applications experts eager to co-create with manufacturers to bring the next generation of cleaner-label products to market with Claria Functional Clean-Label Starches,” said Jim Carr, director food applications, Tate & Lyle. “With our extensive expertise in ingredient formulation, we can help customers solve their texture challenges across a wide range of applications.”
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