Baskin-Robbins asked people to choose from a select group of 31 retired Baskin-Robbins flavours and vote to bring one back to shops in ready-made quarts. The winning flavour, Pistachio Almond Fudge, will be available for a limited time only at Baskin-Robbins shops later this year.
“We were impressed with the number of fans who cast their votes to bring their favourite flavours out of the ‘Deep Freeze’,” said Brian O’Mara, Baskin-Robbins vice president of marketing. “To bring back a flavour that was popular 50 years ago shows that, although times have changed, the tastes of today’s ice cream lovers remain loyal to Baskin-Robbins’ unique flavour combinations.”
Source: Baskin-Robbins
© FoodBev Media Ltd 2024