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Click and collect has passed €5 billion – and that’s just in France. I’ve written several blogs about the ‘drive’ phenomenon there, and the surge continues.
Total sales are expected to have passed €5 billion in 2016, while beverage sales are estimated at €650-700 million.
Drives have a 5.5% share of all food retail sales and this rises to 7% for bottled water.
France now has almost 4,000 click & collect outlets.
Nielsen figures published in Rayon Boissons provide more detail for the first 11 months of 2016.
Extra insights from leading companies include that each Auchan Drive sells several pallets of Cristaline waters every day, adding up to nearly 4 million cases a year.
Consumers buy twice as much water than when they buy from supermarkets.
Drives now account for more than 8% of sales by Danone Eaux France.
Less than 25% of households buy soft drinks from drives, indicating huge future potential.
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