The multi-million pound national (UK) campaign marks a change in marketing direction for the community food retailer and highlights how The Co-operative is helping families keep the show on the road this Christmas, the company said.
In a series of TV advertisements, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline ‘Here for you for life’.
Source: Co-operative Food
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