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The two-commercial campaign has the tagline, ‘Food so good, anyone would think you’d made it yourself’, and launches 18 September.
Both ads were directed by Steve Reeves at Another. Reeves also produced two shorter 10-second product and prices spots in the campaign.
Alongside the TV ads, Leo Burnett has created three 30-second radio commercials that play on the same themes as the TV work.
Andrew Mann, customer director, The Co-operative Food, said: “We wanted a fun and lively campaign to illustrate the convenience, quality and tastiness of our new and improved product ranges, which include delicious, new, chilled ready meals and pizzas. The campaign will take our own-brand products to a new level and will encourage customers to re-appraise The Co-operative brand.
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