“Research shows us that most mid-week meals are centred around the humble chicken and are rustled up by consumers who are time-poor or not too confident in the kitchen,” said said marketing director Declan Lockett. “The easy-to-use pouch, which is so successful in oriental cooking, is familiar to the consumer and synonymous with quick, easy, but tasty meals, so we’re confident that the new range will be a storming success.”
The three flavours are Lemon & Herb, Sundried Tomato & Basil, and Original Hot, and are available in 120g pouches.
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