The portfolio includes Molson Coors’ leading beers Coors, and Blue Moon, the biggest craft beer in the US. These are joined by …
… all crafted in the Australian Beer Company brewery at Griffith in joint partnership with Casella.
This portfolio will be joined in early 2014 by the Rekorderlig Cider from Sweden, the Samuel Adams range of beers made by the US’ number one craft brewer, The Boston Beer Company, and CCA’s Fiji portfolio of Fiji Bitter and Vonu beer.
Terry Davis, CCA’s group MD, said: “I am delighted with the progress our team has made executing agreements with some of the world’s best-performing beer and cider brands, and in developing our own all-Australian brands as well.
“Australia is one of only six markets in the world with a billion-dollar profit pool for beer, so the earnings growth for CCA for a successful execution of our new portfolio is substantial.”
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