Coca-Cola Amatil today announced changes to its organisational structure as it aims to deliver synergies between its non-alcohol, alcohol and coffee categories.
The move follows the divestment of the company’s only non-beverage business, food processor SPC, in June.
Amatil said all its beverage categories will now be managed in line with geographic responsibilities.
The Australia-based alcohol and coffee portfolios will join the Australian Beverages team under the leadership of Peter West.
Alcohol and coffee in New Zealand, Paradise Beverages in Fiji and Samoa, and the international alcohol sales team will join the New Zealand and Fiji businesses under the leadership of Chris Litchfield.
Finally, the coffee portfolio in Indonesia will be part of the Indonesian business under the leadership of Kadir Gunduz.
Coca-Cola Amatil managing director Alison Watkins said: “Our partnerships with Beam Suntory, Molson Coors International, Caffitaly and other brand partners, together with our Amatil-owned brands such as Grinders and Feral, put us in a strong position in the alcohol and coffee categories, and we expect that to continue.
“We’ve also worked closely with The Coca-Cola Company to implement the Australian Accelerated Growth Plan, which sees our Australian Beverages business positioned for growth from 2020.
“With the conclusion of our two-year transition phase at the end of 2019, now is the right time to further integrate these businesses and use this new model to drive further growth for Amatil and our brand partners.”
Watkins said the changes will not affect Amatil’s portfolio range, availability or any current or projected growth plans for the alcohol and coffee categories.
© FoodBev Media Ltd 2021
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