According to Coco-Cola Great Britain, the 30-second TVC and supporting activity ‘aims to encourage brand love and celebrate togetherness this winter’.
The content-rich campaign builds the lighthearted tale of a family of polar bears through an initial 30-second TVC, national outdoor advertising, Sky 1 channel partnership and exclusive Arctic-themed downloads.
The campaign also marks a return to the polar bears for the Coca-Cola brand, after appearing across various advertising campaigns for the past 90 years.
Coca-Cola has also collaborated with film director Ridley Scott to create a special extended six-minute edition to introduce and give consumers an opportunity to engage with the polar bear family, which will be available on YouTube and Coke Zone.
The integrated campaign will also be supported further through the Piccadilly Sign, outdoor advertisements and digital elements, including free wallpaper downloads on Coke Zone.
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