“Today begins the next era of growth for our system across the Middle East and North Africa,” said Ahmet C Bozer, president, Eurasia and Africa, The Coca-Cola Company. “This transaction creates a platform for further cooperation between the Company, Aujan and existing bottling partners across the region to dramatically change the juice landscape.”
With the completion of the transaction, The Coca-Cola Company has acquired 50% of the Aujan entity that holds the rights to Aujan-owned brands, and 49% of Aujan’s bottling and distribution operations, excluding its operations in Iran.
The Coca-Cola system, which employs more than 40,000 people across the Arab world, announced in October 2011 that it will invest $5bn in the Middle East and North Africa region over the next 10 years.
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