The Accredited Coca-Cola Establishment (ACE) programme will provide post-mix training and detailed guidelines on how to perfectly serve Coca-Cola and Diet Coke to help licensees increase customer sales of post-mix and bottled formats.
Soft drinks present a strong sales opportunity for licensees, especially during the lunchtime occasion, where 80% of people prefer them to alcohol, but 63% of customers still believe that they’re receiving poor value for money in pubs when it comes to soft drinks, especially post mix.
The ACE programme aims to improve this customer perception and help licensees capitalise on the potential for a possible 6% growth in total post-mix sales.
Training and support materials will be provided by CCE to help outlets become an Accredited Coca-Cola Establishment including a reference booklet, back of house posters, video training, Georgia Green glassware and cleaning kits.
Following training, participating licensees will then be assessed. Criteria will include perfectly serving Coca-Cola and Diet Coke, and a 90% pass mark on the Coca-Cola quality measures to become an ACE outlet.
Upon becoming an Accredited Coca-Cola Establishment, outlets will receive an ‘ACE Visibility Kit’ for licensees to display that they offer the CCE approved standard of post-mix drinks to ensure customers are aware of it. The kit will include a plaque, certificate and font badge.
Source: Coca-Cola Enterprises
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