Celebrating its second year, the ‘Designated Driver’ campaign is part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.
The campaign runs from 1 December 2009 to 2 January 2010 in more than 8,000 bars nationwide, backed by an extensive marketing programme as part of Coca-Cola Great Britain’s Christmas ‘Gift of Giving’ initiative.
The promotion will be launched through a national PR campaign with the original Stig (aka Perry McCarthy). He’ll be making pit stops at bars and clubs around the country, where he’ll be waving a green flag to get the safe drinking campaign on the road.
“This is our way of saying thank you to those drivers who are sensible over Christmas and encourage them to be responsible when they get in their car at the end of a night,” said Cathryn Sleight, marketing director at Coca-Cola GB.
Source: Coca-Cola Great Britain
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