Special Olympics GB as a charity delivers year-round sports training and competition for athletes with intellectual disabilities through a series of regional volunteer-run clubs. With its official Opening Ceremony on 28 August, the Special Olympics National Games will see more than 1,700 athletes from all across Britain gather in Bath to compete in 12 sports over three days, in the largest disability sports event of the year.
The through-the-line campaign aims to build awareness of Special Olympics GB and support for the National Games through 12 different athlete heroes representing each of the sports at the Games.
Liz Lowe, corporate responsibility and sustainability manager for Coca-Cola Great Britain, said: “The National Games provide a terrific celebration milestone in our 35-year Special Olympics partnership and we’re putting an unprecedented level of marketing support behind helping the charity raise awareness of their Games this summer.
“Following on from the wave of enthusiasm the British public had for disability sport after the London 2012 Paralympics, we want to help Special Olympics GB achieve a fitting legacy of increased awareness and participation.
“There’s free admission to the National Games, and through our campaign we’re encouraging everyone to get down to Bath and witness the inspirational determination and courage that these athletes display.”
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