To mark the partnership, Coca-Cola GB has commissioned a series of photographs featuring inspiring young people from StreetGames sport projects in England and Wales.
The images, shot by portrait photographer Zak Waters, feature the young people showcasing sport in their local area.
The images will be turned into a series of 96-sheet billboards and displayed in the subjects’ home cities throughout August and September, coinciding with a schedule of participation StreetGames sports festivals running around the UK during the summer.
The shots aim to inspire other young people to find out more and get involved with their local StreetGames projects.
More photos highlighting the flavour of local StreetGames projects will be turned into mini exhibitions in the six major cities.
Jane Ashworth, CEO, StreetGames, said: “StreetGames is improving the sporting landscape for young people living in disadvantaged communities. We want to ensure that everyone is able to benefit from the benefits of regular sports participation regardless of their social circumstances.”
Source: The Coca-Cola Company
© FoodBev Media Ltd 2024