It that expands the availability of the popular Cappy Pulpy Orange juice drink across Eastern and Central Europe.
“This new Cappy Pulpy bottling line is yet another example of the system’s commitment to exciting innovation that meets consumers’ needs,” said Muhtar Kent said. “Continuous innovation has been at the heart of our system’s journey from the very beginning when it was created as a delicious and refreshing beverage in 1886. Since that time, we have continued to invest to stay in step with changing and diverse local tastes around the world.”
Cappy Pulpy is a juice drink with a high quantity of fruit juice and fruit pulp chunks that requires a state-of-the-art production line to transport the liquid and fruit pulp parts of the drink separately. The juice and pulp meet in the end, where they are mixed at a rate of 36,000 bottles per hour. This technology, as well as the special recipe, gives Cappy Pulpy Orange an intensely refreshing taste by preserving the qualities of the fruit pulp.
Kent also thanked system bottling partner HBC and the Romanian government for their confidence in growth in the region.
“There have been growth challenges here in recent years, as we have seen in many nations,” he said. “But at Coca-Cola, we believe in investing in difficult times, building for the long-term and contributing positively to growth, economic vibrancy and prosperity.”
Source: The Coca-Cola Company
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